Good morning! We hope you are enjoying your weekend so far. In this post you will find the articles from this week’s Sportego Fan Engagement Newsletter. Amazon, Snapchat, Apple and Google all feature in this week’s roundup, you may have heard of one or two of those!
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We hope you enjoy these reads, talk to you again next Thursday!
Snapchat debuts Sponsored 3D World Lenses
World Lenses allow Snapchat users to overlay pictures taken using their rear-facing camera with a series of interactive 3D filters. Brands can now sponsor a 3D World Lens with Warner Bros one of the first advertisers to get on board. This is tech that Real Madrid & Ronaldo were made for…
Fan Engagement in a Data Driven Future
Things change very quickly in Fan Engagement, with new technology constantly being developed to help us better engage and understand fans. In this post by Geoff Wilson and David Fowler, they look into the future and see fan data not stored on a mobile device, but in data chips embedded in your body…
Despite Paywall, Amazon’s NFL debut was a success
Despite a paywall, Amazon’s inaugural NFL broadcast received better viewing figures than last year’s freely available offering from Twitter. That suggests that if the product is good, fans will tune in. As Mark Cuban said, fans know what they want to watch, and how they want to watch it…
Apple & Google battle for AR Supremacy
AR is coming, but just when it will become more than a fun way to make a poster/match programme interactive is difficult to predict. However, with Google & Apple battling for pole position as market leader, AR will be given every opportunity to become a key marketing and engagement tool.