Unlucky for some, but hopefully not for any of you our readers, this blog post contains the content from the 13th installment of our Fan Engagement Newsletter, which goes out every Thursday morning! This week the EFL, NFL and MLB are all represented, in addition to a story on how streaming is enhancing Fan Engagement for Premier League clubs.
At Sportego we take a 360° approach to Fan Engagement; Analysing Data and the Fan Experience to enable organisations to produce the best results for themselves, their fans and their sponsors. In this weekly newsletter, we bring you four Fan Engagement and Sponsorship stories from the past week, we hope you find them interesting. Talk to you again next Thursday!
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Sunderland criticised for iFollow non-participation
We wrote about iFollow as part of an article on the importance of Streaming as a Fan Engagement tool. Sunderland, Aston Villa, Leeds Utd and QPR all chose not to partake in the EFL’s new digital and streaming subscription service called iFollow, which rebranded and replaced the PlayerHD system. In this article which appeared in the Sunderland section of SBNation, the writer praises the iFollow offering and questions why Sunderland specifically are not providing the service to their supporters. We feel it expresses well what happens when supporters look at what rival clubs are offering and ask “Why not us”?!
NY Jets launch new Fan Platform, JETS 360 Productions
The New York Jets are having a difficult time on the field, while they wait on a franchise quarterback. However, they are making strides off the field as they develop their Fan Engagement & Digital strategy. This week they announced their JETS 360 Productions offering, which promises to bring fans closer to the team with video, social and podcasts
Streaming: A Key Modern Fan Engagement Tool
Streaming is offering clubs a fantastic new avenue to engage with their supporters, via their own channels or by harnessing the features being rolled out by the big social networks. Sportego CEO Trev Keane wrote this article about this increasingly employed engagement resource, for the fantastic Sports Marketing Scotland site.
The Boston Red Sox and a VR “Batting Cage”
Soon you could be scoring a VR goal for Liverpool at Anfield in front of the Kop. At least that’s if the Premier League club’s American owners FSG expand on the VR batting cage they are rolling out for fans of their Boston Red Sox franchise. This post explains what the MLB side are doing in the VR space to improve the matchday experience for their fans. Virtual Reality is “on pause” for many clubs as far as live coverage of events, but right now it presents great opportunity for clubs to bring their fans something different.
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