Fan Engagement is an industry term we know but as sport and digital evolves, it is becoming more and more important. Here at Sportego, we get engagement and love to chat about it. Our expertise is developing products to help brands and sponsors activate, or generating focused social reports to show how engaged clubs and leagues are compared to their rivals, and as part of that process we keep our finger on the pulse in this evolving space. This is the first of what will be a monthly newsletter featuring the best fan engagement news and articles we come across. We hope you find it beneficial.
Fanalyse & a unique fan view of the Ryder Cup
This week we came across this story on Fanalyse. The Ryder Cup is the ultimate golf spectacle, pitting the best players against one another in a team event. For most supporters, they will never have the chance to experience the course for themselves. However this great initiative from Turner Sports and the Ryder Cup, gives fans the “google street view” experience of the course. Read on…
Hyundai A-League: You Gotta Have A Team Campaign
Smaller national leagues often struggle to gain loyal support among their own indigenous populations, with sports fans increasingly looking further afield to the bigger leagues when it comes to their football fandom. Television, social media, advertising and even summer tours by those clubs have made it more and more convenient to decide to support a big European team, looking past the local alternatives. With that in mind, this initiative from the Hyundai A-League caught our eye – they’ve launched the “You’ve Gotta Have a Team” campaign – centered around 10 year old Yoshi and his quest find a team to support Read on…
Irish Sport Growth and Report
A significant aspect of our work at Sportego focuses on providing our clients with the in-depth, comparative social reporting they need to excel against their rivals/peers. For some time we have compiled this monthly report on Irish Sport, in which we track the growth and reach of Irish sporting organisations. View the latest report here and see some amazing insights. If you like what you see and want to compare your club or league to a rival? – get in touch and we would be delighted to speak with you.
Result Sport Magazine
We love the work of Result Sport – and you should too. Some of the very biggest organisations in the world have chosen to use the social data reports compiled by the German company to assist their social strategy. Their latest digital magazine was just published and features an interview with Stuart Vose, head of digital with Sunderland – Read on…
Man City & Virtual Reality
Virtual Reality is all the rage right now. I am even wearing a Samsung VR headset as I write this newsletter! Clubs are getting in on the act as they see the possibilities which could open up to clubs. Take for example if a club like Manchester United sell 75000+ tickets every home game, how many more fans could they get into a VR Old Trafford for those same games? Where the fan could sit in their own sofa and experience the same views as their peer in the Sir Alex Ferguson Stand. United’s rivals Manchester City have launched their City VR app. Sounds interesting? Read on…
AFC Bournemouth & Deliveroo
Fan Engagement is our game so we are delighted to launch this week a cool fan app with AFC Bournemouth and sponsors Deliveroo. We feel that it is an effective example of sponsor activation and fan engagement tools working well together. Featuring fantasy football and prediction games, along with the very popular Football Whispers, it is sure to be a big hit with Cherries fans. Click on either Android and iTunes to view the app.
Check back next time for the next installment of the Sportego Fan Engagement Newsletter.