There’s a storm coming

There’s a storm coming

“There’s a storm coming, Mr. Wayne. You and your friends better batten down the hatches, because when it hits, you’re all gonna wonder how you ever thought you could live so large and leave so little for the rest of us”

I’m not Bruce Wayne, I’m not rich and I am most definitely not his alter ego, Batman.  That said, I am a fan of the caped crusader and in particular love Christopher Nolan’s trilogy. I also love this Selina Kyle quote, from the Dark Knight Rises and find it very apt in day-to-day business.

The exchange between Kyle and Wayne ends with two short sentences. Wayne responds with “You sound like you’re looking forward to it”. The answer from Miss Kyle, two words, resonates more with me than the opening more famous quote.

Miss Kyle simply states “I’m adaptable”.

With the major leagues in Europe, in football, Rugby and a host of other sports, especially in England drawing to a close, there is a proverbial storm coming and for those that want to be involved, being adaptable is the key.

Shirt sponsorship, licensing deals and match day engagement tools will all be discussed over the next three months as clubs look to get their house in order for next season.

Some deals have already been done, others are in advanced talks and for some, the pressures of a campaign of not knowing means that they can only commence with Plan A, or if things didn’t go to script, Plan B, now.

This period is an important one for us and a host of other companies. We want to be in the mix to get a “little piece of the rest”.

Start-ups and the world of sport appear to go in hand-in-hand, the industry is open to innovation however it’s broad appeal means that it is a very competitive landscape.

Being adaptable is crucial. Finding out the pain points of clubs and organisations and setting about tweaking your product to find a solution, shows you are more than innovative, you are a listener.

Great service, networking and industry know-how help ensure that the hatches are not battened down when the storm comes.

Working with a client on a match day solution I panicked the first time they contacted me with an issue however I soon got over that and relished the opportunity to solve the challenge and to present to them a solution. It increased my engagement with them and let them see that we were not just around for the cheque, we wanted to be a part of their solution.

It is this adaptability that helps when the storm eventually does comes.


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