Manchester United well ahead of their rivals in race for digital dominance

Manchester United well ahead of their rivals in race for digital dominance

Manchester United may no longer dominate the English Premier League in the way they once did having been well and truly knocked off their perch – to borrow the phrase used by Alex Ferguson in reference to his toppling the Liverpool dynasty of the 1970s and 80s – but when it comes to social reach the three time European champions are still very much top dog.

The latest digital overview report from Result Sport for the Premier League show that while they may have finished last season in fourth place and 17 points adrift of champions Chelsea, Manchester United are still the benchmark when it comes to social reach.

With their record breaking move for Angel di Maria last summer, the Red Devils were determined to show themselves as still being a force for Chelsea and Manchester City to reckon with in the transfer market, and while they ultimately fell well short in their quest to challenge Chelsea for the title the Manchester club still dwarf the Pensioners when it comes to social reach.

According to Result Sports latest monthly digital report, Manchester United have a social reach of over 95 million, some 32 million more than the reigning champions Chelsea.

The majority of their followers are on Facebook with some 65 million liking their official page, a figure more than three times that of their great local rivals, Manchester City.

Facebook dominants the social reach stats with the big five of United, Chelsea, Arsenal, Liverpool and City all boasting double figure support. Spurs are the next biggest club with 6.69 m likes, 13 million less than fifth place City.

At the bottom of the table, the raised profiles of Bournemouth and Watford will surely see their numbers increase when the season starts. The pair currently boast an overall social reach of 236k and 219k, with almost half of that coming through Facebook.

As you would expect Twitter is the next big social network for football clubs although rather surprisingly the numbers are much smaller. Chelsea top the table this time out with a reach of 6.7 million, 600k more than United.

Google + is the third most popular network off choice while Youtube and Instragram complete the top five.

Periscope, the live streaming platform, makes an appearance on the list with 12 of the 20 clubs in the league having a presence on the latest social craze to hit sport while the likes of Pinterest, Soundcloud, Vine and Linekdin (low numbers, despite a presence with all 20 clubs) all make the list.

Thanks to for their excellent work in creating this report.

Digital Premier League - 01.07.2015


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