The latest in the world of fan engagement
Clubs and their prospective partners are like people looking for love, and data is the matchmaker which puts them together
Sports fans know what they want and when they want to view it, and so it is up to broadcasters to meet those expectations, whether they be traditional outlets such as Sky Sports, or new entrants to that market such as Amazon. That is especially the case for younger sports fans who have grown up with on demand entertainment, accompanied by their social media feed. That was the view expressed by Mark Cuban, the owner of the Dallas Mavericks and an influential tech investor, on an All-Star panel in Beverley Hills yesterday. He was joined on that stage by Jeffrey Blackburn, senior vice president of worldwide business development at Amazon and David Zaslav, CEO of Discovery Communications.
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Fan Engagement has become such as buzzword, that it is often regarded with skepticism. Far from thinking of it…