What we do

What we do

Our approach to achieving true fan engagement

At Sportego we take a holistic, 360° approach to fan engagement by auditing fan data and the fan experience, thereby improving the experience for supporters and increasing revenue opportunities for clubs and sponsors. By taking responsibility of each stage of the process, we provide a seamless service which ensures the most efficient results for our clients. Based on the results of our data and fan experience analysis, we provide a bespoke solution, tailored to each client’s requirements.

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How we do it

Our process

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THE DATA

Firstly, we carry out an audit and cleanse of data and the relevant data capture mechanisms. We then analyse club data to learn about fans: where they are from, their purchasing patterns, their value to the club external to ticket sales and where the opportunities lie.  We then build bespoke, real-time and easy-to-use dashboards to provide insights on fans and to identify sales trends and revenue generation opportunities.

Importantly, Sportego does not take ownership of data – our clients retain ownership of data to access as and when they choose.

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SOCIAL MEDIA

Social media provides fantastic insight into a club’s fanbase, and their relationship with the club. We analyse the club’s social media activity to determine how it can provide more value. We look at our client’s engagement rates and growth versus their rivals and peers, a truer measure of performance than basic incremental self-analysis.

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ON-SITE ANALYSIS

We also carry out an on-site analysis of the fan experience, from engagement and sponsorship activations outside the stadium, to the in-venue experience, be it the on-field entertainment or the ease of entry. We track wait times for concessions and facilities and speak to match-going fans.

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THE ROADMAP

Based on the actionable insights identified from our data deep-dive and fan experience audit, we create a roadmap to further the business objectives and to ensure personalised experiences for fans. We recommend improvements to the social, digital and matchday experiences and deploy our Fan Engagement Apps to generate further data capture and allow our clients and client sponsors to connect directly with fans.

Working with Sportego ensures that the effectiveness of ticket sales campaigns is maximised, merchandising sales are improved and sponsor activation is optimised.

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Get in touch! We would love to hear from you
Please complete the form below and we will get back to you as soon as possible.

Alternatively, reach out to any one of our team on LinkedIn. We would love to hear from you.

Don't forget, subscribe to our newsletter below!
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