Sportego and our client Derbyshire County Cricket Club have been shortlisted for Best Use of Analytics, Data or Research Award at the prestigious BT Sport Industry Awards. Taking place at Battersea Evolution in London, on Thursday 26th April 2018, the BT Sport Industry Awards are the largest commercial sports awards in the world.
It is a deserving accolade for a partnership which has produced marvelous results for Derbyshire this past season. Using Sportego’s data driven insights, the club achieved record ticket sales in the T20 Blast tournament, increased average gate attendances and also sold out fixtures against Yorkshire in Chesterfield and their quarter final game against Hampshire.
Central to that success was our data driven marketing campaigns, which enabled the club to personalise communications with their supporters. Working with a segmented supporter database allows for efficient and effective ticketing and advertisement campaigns, focusing efforts on contacting supporters who would likely be interested in specific games, tournaments and products.
Derbyshire’s success is a great example of how Sportego’s Analytical team provides tangible value to our clients, and we are thrilled that success has been recognised by such an esteemed awards ceremony.
Speaking of his organisation’s successful relationship with Sportego, Derbyshire Media & Marketing Manager Chris Airey said:
“Sportego played a huge role in our success in 2017. They helped us focus our resources to hit key target groups, identifying clear supporter segments set in accordance to the corresponding fixture.
“It resulted in a record year in terms of attendances and revenue. We look forward to working with Sportego again in 2018 as we continue to look at new and innovative data-led campaigns to help us grow our audiences.”