Doncaster Rovers and Sportego have agreed a partnership which will see the data-driven sports analytics agency, help the club deepen their relationship with their existing and potential fans, improve fan engagement and increase the commercial sponsorship value of the club.
The new partnership will see BT Sport Industry nominee build on its proven its ability to deliver impressive results for its clients by uncovering actionable insights by breaking down sales and membership data. Utilising Sportego’s approach, Doncaster Rovers will be keen to unlock insights from their data as they strive to improve the fan experience.
Colm Ó Méalóid, CEO of Sportego commented: “Doncaster Rovers are enjoying a strong season and are in the mix for promotion in League One. They have also shown massive ambition off the field and we want to help them maximise their potential further. We are excited by the opportunity of working with Shaun and his team.
Speaking about the new partnership, Shaun Lockwood, Group Head of Marketing and Communications at Club Doncaster added: “Data analytics is a central part of our marketing and communications strategy, having reviewed the marketplace, Sportego not only came highly commended by other clubs but were able to adapt their offering to specifically meet the needs of both Doncaster Rovers and the rest of the Club Doncaster group.”