In each Sportego podcast we bring you the latest news and discussions on Fan Engagement in the sports industry. In this episode, we were joined by Monica Netupsky, the former Senior Licencing Expert at the International Olympic Committee.
Monica possesses a wealth of experience in merchandise licencing, a frequently overlooked area of engagement with fans. In this interview with Sportego COO Colm O’Mealoid, she emphasised the importance of choosing the right brand, and delivering real value to partners. An essential listen for people working in Licencing and any area of #SportsBiz
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