Progressive clubs are very aware that effective capture and analysis of data is key to understanding their fanbase, enhancing that relationship and delivering real value to sponsors through targeted communication based on reliable data. The key to delivering for all interconnected parties, is for fan data to be gathered in such a way that it is in-obtrusive, accurate and under the control of the club at all times.
Through our Fanlink platform, Sportego provides a customisable framework to our clients, a platform which has been designed with the goal of being the connection point for clubs with their fans. Through streaming unique video/audio content, exclusive competitions around the match-day, and facilitating fan interaction and debate, fans engage with the app naturally and regularly.
By understanding who and where a supporter is based, the club can personalise their communication, providing relevant information to the correct target audience and more effectively activating for sponsor partners. Fans are not bombarded with needless messages which are not relevant to them, instead they can receive in app notifications which are tailored to them, including location based offers. Clubs gain valuable data to build their CRM database, and can also track fan interests and ask for feedback.
Key Fanlink Functionality
Streaming Capability Clubs have a massive amount of content which would be of interest to fans, such as behind-the-scenes video interviews or coverage of a live training session. By streaming content through the club’s Fanlink platform, the club retains ownership of the content.
Augmented Reality By using Fanlink’s Augmented Reality functionality, clubs can run hidden content campaigns, and even activate for sponsors by using their logos as the target image.
Paperless Ticketing The app allows for fans to download their tickets for display at the stadium, a convenience for the fan and providing key data for their club.
Beacon Technology Clubs can use Fanlink’s beacon technology to track fan movement and analyse such data as queue times in various sections of the stadium.
Push Notifications Fanlink personalises the fan experience by enabling clubs to tailor content toward individual segments of fans, targeted push notifications and location based offers.
Paywall Fanlink has the option to put certain premium content behind a paywall, creating another revenue stream.
Ecommerce Fanlink allows for easy ecommerce integration, enabling fans to buy merchandise and experiences in a manner which is convenient to them, and maximising that revenue stream for the club.
Social & News Feeds Latest news from the club, as well as feeds for the club’s social accounts can be integrated into the app, making it the app of choice for fans looking for the latest information on their club.
Fanlink is the ultimate fan app framework, delivering a superior fan experience while also capturing valuable fan data and creating revenue generation opportunities for organisations. Fully customisable and adaptable to your organisations digital and data strategy, Fanlink is the solution your organisation needs.
Want to learn more? – Contact us at Sportego today or email Trev@sportego.ie