On episode 11 of the Sportego Fan Engagement Podcast, we spoke with Matt Hudson, the Media and Marketing manager at Colchester United. With a broad range of responsibilities at the club, including communication strategy and implementation, content creation and fan engagement strategy, Matt is an enjoyable and informative listen on life at a League Two club. We hope you enjoy the show, and would love to hear your comments on it @WeAreSportego on Twitter.
Speaking of how have things changed in the 16 years he has spent at the club, a big change Matt notes is all the different ways clubs now have to communicate with their fans. That presents new challenges and opportunities, but the main thing that social media presents for clubs with limited resources is a cost effective way to communicate. He mentions a specific example of how the matchday programme will only ever achieve sales of approximately 30% of the gate totals, regardless of how much work and effort goes into it. If the time taken to create that each week was instead put into creating online content and being active on social media, the club can reach a lot more people in a far more cost effective way.
Matt also spoke on what aspects Colchester focused on when drawing up their social media and Fan Engagement strategies. For them, personality was key on social media, and he believes being a smaller club offers more freedom in that respect. In the stadium, the atmosphere had become a little stale over time, and a key part of his job is to improve the fan experience on a matchday. While having a band in the stadium is not a new idea, Colchester feature local bands, which is something that is appreciated by the local fans.