Sportego are the fan engagement specialists
But what makes us different?
At Sportego we take a holistic, 360° approach to fan engagement by auditing fan data and the fan experience, thereby improving the experience for supporters and increasing revenue opportunities for clubs and sponsors.
By taking responsibility of each stage of the process, we provide a seamless service which ensures the most efficient results for our clients. Based on the results of our data and fan experience analysis, we provide a bespoke solution, tailored to each client’s requirements.
Why understanding your fans is so important
The total number of social media followers of the top 30 clubs in England. Understanding the composition of your online fanbase is key to delivering for them, and your sponsors.
of fans who bring a mobile device to a game expect to use it for reasons including connecting with others, sharing content or viewing bonus content. Armed with that knowledge, a club can provide the kind of experience their fans expect.
of fans will connect with a sponsor on social media and complete a purchase due to associations with a team. Social media can be a fantastic facilitator for connecting sponsors to fans, but only when a club knows its supporter base, their location and spending power.
the value of the UK sport sponsorship market in 2015. Sponsors demand a return on their investment, and correct activation is only possible when a club understands who their fans are, and the best way to communicate with them positively.
Who we’ve worked with
Some of the wonderful clients we have delivered results for
“Trevor developed the SSE Airtricity app on behalf of my digital sports marketing agency, Fanaticus. He was highly responsive to changing clients needs throughout the development stage. Since launch, he has proved to be invaluable in delivering an excellent user experience.
I am currently working with Trevor in scoping various other projects with several Premier League clubs and National Football Associations. I look forward to working with him again to deliver engagement solutions for some of the biggest brands in football.”Karl Mulligan - Fanaticus Inc
“We were delighted to work with Sportego on the 2016 MCE Ulster Grand Prix App. The finished product was first class and was certainly superior to anything we’ve ever had before, with plenty of engaging content for fans to whet their appetite in the run up to bike week.”Robert Graham - Ulster Grand Prix
“Sportego helped us focus our resources to hit key target groups, identifying clear supporter segments set in accordance to the corresponding fixture. For the first time, data driven insights formulated our marketing plan, including how and when we communicate to the respective audience. This allowed us to deliver personalised campaigns with added impact, leading to increased conversions and a record year.”
Chris Airey – Media and Marketing Manager – Derbyshire CCC