Kilkenny based App developer scores Premier League deal

Kilkenny based App developer scores Premier League deal

Sportego Logo

Kilkenny based Sportego, the global fantasy sports developer platform, has signed with top flight team, West Bromwich Albion, one week after launching in the UK. The deal demonstrates the growing appeal among football clubs to increase brand interaction by harnessing gamification, and propels West Bromwich Albion to the vanguard of fan engagement.

At the forefront of this is an application, which has been tailor-made for Baggies supporters and will be available on IOS and Android devices for the 2015/16 season. It will offer a multitude of features to fans, including a unique fantasy football game based around the team’s fixtures during the Barclays Premier League.

Throughout the entire season, fans will be able to play as part of the wider club community in real-time for the chance to win match tickets, as well as being able to compete against friends. This game is the first of a hat-trick of features, such as a predictor game and interactive quiz, which are all fully integrated with social media, enabling increased fan amusement and ultimate club engagement.

Sportego, through its product, is the first app developer globally to offer cash based fantasy football on individual Premier League games, available on iPhone and Android devices. The white label applications can help any club and league to enhance consumer participation, heighten brand awareness, while enabling data capture and increasing revenue potential. Standing out from its competition, its applications can be produced as standalone products or built into existing gamification suites.

Within the next two years the company has plans to grow from three to 10 employees with projected sales growth of 89% in the next three years. Propelling this growth forward, Sportego’s success is underpinned by the platform’s unique developmental abilities. This means it is more rounded than other products currently on the market, and is accommodating of all team sports, not just football.

“We are delighted to be working with an innovative club such as West Bromwich. The club has already shown they are very forward thinking by looking through other initiatives and we are delighted they recognise the opportunity to strengthen their relationship with their fans as well as helping to entice more into their fold,” states Trevor Keane the Founder and Chief Executive Officer of Sportego. “As pioneers in fan engagement, West Bromwich Albion is already somewhat ahead of the game. We’re excited to help them continue to raise their club’s awareness, both in and out of the stadium through interactive offerings, helping to drive fantasy gaming in the Premier League overall.”

Spearheading the fantasy games sector, Sportego is expanding the widely consumer engaging application market into other sporting arenas. Current clients include Munster GAA, Leinster GAA and the SSE Airtricity League of Ireland, who – following the implementation of their applications – are all seeing increased engagement with fans via gaming, and greater brand awareness and extra traffic to their site.

George Harborne, Head of Partnerships at West Bromwich Albion: “Securing Sportego as our first Official Fantasy Partner is a real coup in what is becoming an increasingly active and competitive market. Sportego and West Bromwich Albion share mutual objectives, therefore we are both very much looking forward to delivering and developing the partnership. We hope the fans will enjoy the WBA Fantasy 5 offering.”
Sportego is continuing to attract investors, professional sporting business and fans alike – the big game, is about to get bigger.

Notes to Editors:

For further media enquiries, please contact Trevor Keane on [email protected] or 0872176167

Sportego is a global fantasy sports developer platform and innovative marketing and gaming development company. Founded in Ireland in 2014 by Trevor Keane, Sportego offers white label apps and Match Day solutions for sports clubs and sports leagues. Helping enhance consumer participation, heighten brand awareness, enable data capture and increase revenue generation, Sportego is the first app developer globally to offer cash based fantasy football on individual premier league games. Fanfeud is one such unique app concept in the UK, created by Sportego, it is a real time pick five Fantasy sports app aimed solely at Fantasy Football lovers. Sportego apps are available on all iPhone and android devices and it is already attracting investors – recently securing renewed funding to propel the brand to the next level.

For more information about Sportego please visit


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