At Sportego, we see fan engagement as the key to creating and delivering value more effectively for your supporters, organisation and sponsors. In this monthly newsletter featuring the best fan engagement news and articles we come across, we want to help you to keep abreast of what is a very exciting and dynamic area in modern sport business. We hope you find it beneficial and would love to hear feedback from you so we can improve on it in future.
Canucks use SAP-Hybris to get personal with Fans
NHL side the Vancouver Canucks have implemented SAP Hybris Marketing, a real-time multi-channel e-commerce product content management platform, to learn more about their fans and then create more personalized experiences during the games. Read More
Intel’s 360-degree display on show at El Clasico
The clash between Barcelona and Real Madrid has often been billed as the biggest football match in the world and now it will have TV coverage to match with groundbreaking 3D technology installed at both the Camp Nou and the Bernabeu. Read More
The Fan Engagement Podcast Episode 2
Reading about fan engagement is enjoyable, however listening to experts in the field speak of their own real world experience and perspective is especially illuminating. In this second instalment of our Fan Engagement Podcast series, Sportego CEO Trev Keane spoke with Celtic’s Gordon Kaye and, from the Ulster Grand Prix among others, Geoff Wilson. Listen In!
Irish Social Media Report for November
Every month, Sportego produces a report analysing the performance of Irish sporting organisations. The growth, interaction, post success and social activity of now 20 sporting bodies are tracked, compared and analysed. An excellent read which illustrates what works in the Irish sporting landscape… and what does not. Read More
Sports Viewing is now a predominately mobile activity
This report from Ooyala shows that viewers in Europe, particularly GB, watch more online sports content via mobile than those in the rest of the world. It also analyzes the year-over-year fan engagement with video for a football club, particularly the days after the home team wins or loses. Mobile viewing now represents 52% of all video views…. Read More
Reigning Superbowl Champs & Augmented Reality
As part of their relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with their “Come to Life” campaign with Dallas-based company NEXREF Technologies to integrate the augmented reality feature with the mobile app. Read More
Burst, New England Sports Network Renew Partnership
NESN will expand its use of the Burst platform beyond in-game and home viewer fan video to non-event, original programming, allowing viewers to create on-air content and opening the door to new revenue and sponsorship opportunities. Read More
VR being used to improve athletic performance?!
LA Clippers DeAndre Jordan is statistically one of the worst free throw takers in the NBA, and his team are believed to be harnessing the power of VR to help him practice! How quick can I get one of these sets to the guy taking free-kicks for my PL side?! Read More