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Second Screen equals First Screen for Younger Fans
-In this week’s Fan Engagement Podcast, we spoke to Jim O’Toole from Sports Interim about Rights Holders, Fan Engagement and the…
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Despite Paywall, Amazon’s NFL debut a success
-Sports fans know what they want and when they want to view it, and so it is up to broadcasters to meet those expectations, whether they be traditional outlets such as Sky Sports, or new entrants to that market such as Amazon. That is especially the case for younger sports fans who have grown up with on demand entertainment, accompanied by their social media feed. That was the view expressed by Mark Cuban, the owner of the Dallas Mavericks and an influential tech investor, on an All-Star panel in Beverley Hills yesterday. He was joined on that stage by Jeffrey Blackburn, senior vice president of worldwide business development at Amazon and David Zaslav, CEO of Discovery Communications.
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Fan Engagement News Roundup
-Unlucky for some, but hopefully not for any of you our readers, this blog post contains the content from the…
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Fan Engagement Podcast VII: Monica Netupsky
-In each Sportego podcast we bring you the latest news and discussions on Fan Engagement in the sports industry. In…
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The Role of Data in Modern Fan Engagement
-In the past when sports organisations thought of Fan Engagement, they would have pictured mascots making fans supporters laugh at…
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Talking Commercial Partnerships with Villa’s George Harborne
-Continuing our buildup to our Fan Engagement Conference in Brighton, Colm O’Mealoid of Sportego sat down with George Harborne, Senior…
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Sportego’s Fan Engagement Roundup
-At Sportego we specialise in aiding Fan Understanding and Engagement, using data. Our approach is to analyse fan data and also…
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FAI win Fan Engagement Award
-On Wednesday the 29th March, the Fan Engagement Conference returned for the second year to the exciting and historic city…